Effective Date: May 24, 2026

LotFlare is a digital advertising and inventory marketing service provided by Direct Link Corporation, CarProLive, and related services. This Privacy Policy explains how we collect, use, store, and protect information when dealerships, dealership employees, customers, website visitors, advertising users, or connected account users interact with LotFlare services, websites, forms, advertising campaigns, and related tools.

By using LotFlare, submitting information through a LotFlare form, connecting an advertising account, or participating in a LotFlare advertising campaign, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information directly from dealerships, dealership staff, website visitors, advertising platforms, inventory feeds, lead forms, and related systems. The information we collect may include:

  • Dealership name, address, phone number, website, and contact information
  • Dealer representative name, email address, and phone number
  • Advertising account details needed to configure, connect, or manage campaigns
  • Google Ads customer IDs, Meta account IDs, account permissions, access tokens, refresh tokens, and related authorization information
  • Vehicle inventory information, including year, make, model, trim, VIN, stock number, price, mileage, photos, and vehicle descriptions
  • Lead information submitted by consumers, such as name, phone number, email address, vehicle of interest, and message content
  • Website usage information, including page views, clicks, form submissions, device information, browser type, referral source, and approximate location
  • Advertising performance information from platforms such as Google, Meta, Facebook, Instagram, or other advertising services

2. How We Use Information

We use collected information to provide, manage, improve, and support LotFlare services. This may include:

  • Creating, updating, managing, pausing, or monitoring digital advertising campaigns
  • Building and updating vehicle inventory feeds
  • Displaying dealership inventory in online ads or related marketing placements
  • Connecting authorized Google Ads, Meta Ads, or other advertising accounts
  • Reading accessible advertising account information needed to complete setup
  • Tracking campaign performance, conversions, and lead activity
  • Sending lead information to the appropriate dealership
  • Providing customer support and account service
  • Improving website performance, advertising effectiveness, and user experience
  • Detecting, preventing, and addressing fraud, abuse, security risks, or technical issues
  • Complying with legal, regulatory, accounting, or contractual obligations

3. Google Ads and Connected Accounts

When a user connects a Google Ads account to LotFlare, we may request access to Google Ads information that is necessary to provide advertising services. This may include retrieving accessible Google Ads customer IDs, creating or managing campaigns, managing budgets, updating campaign settings, reading campaign information, and maintaining authorized account access.

LotFlare may store access tokens, refresh tokens, customer IDs, account IDs, and related authorization information so that authorized services can continue after the initial account connection. We use this information only for service-related purposes, such as providing advertising setup, campaign management, reporting, feed management, and support.

4. Advertising Platforms and Tracking Technologies

LotFlare may use advertising platforms, pixels, tags, cookies, scripts, conversion tracking tools, and analytics services provided by third parties such as Google, Meta, Facebook, Instagram, and similar advertising providers.

These technologies may collect or receive information from dealership websites, advertisements, forms, landing pages, and user interactions. This information may be used to measure ad performance, optimize campaigns, build audiences, track conversions, and deliver relevant advertising.

Third-party advertising platforms may process information according to their own privacy policies, terms, and data processing rules. Dealerships are responsible for ensuring that their own websites, cookie notices, advertising disclosures, and privacy practices comply with applicable laws.

5. How We Share Information

We may share information with third parties when necessary to provide LotFlare services, operate advertising campaigns, support dealership accounts, or comply with legal requirements. This may include sharing information with:

  • The dealership associated with the account or advertising campaign
  • Advertising platforms such as Google, Meta, Facebook, and Instagram
  • Website hosting, data storage, analytics, email, lead delivery, and technical service providers
  • Inventory feed providers, website providers, or dealership technology partners
  • Payment processors or billing service providers, when applicable
  • Government, legal, or regulatory authorities if required by law

We do not sell personal information for direct monetary payment. However, some advertising or tracking activities may be considered sharing or targeted advertising under certain privacy laws. Users may contact us to ask questions or submit privacy requests using the contact information below.

6. Lead Information

When a consumer submits a lead form, request for information, call request, email request, or similar inquiry, the information submitted may be sent to the dealership associated with the advertised vehicle or campaign. The dealership may use that information to respond to the inquiry, contact the consumer, or provide additional information about vehicles, financing, services, or related offerings.

Once information is provided to a dealership, the dealership may process that information according to its own privacy policy and business practices.

7. Cookies and Similar Technologies

LotFlare and its service providers may use cookies, pixels, tags, and similar technologies to operate websites, measure ad performance, track conversions, remember preferences, improve services, and deliver relevant advertising.

Users may be able to control cookies through their browser settings. Disabling cookies may affect website functionality, tracking accuracy, advertising personalization, or certain LotFlare features.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure. However, no website, system, transmission, or storage method can be guaranteed to be completely secure.

Dealerships are responsible for maintaining the security of their own accounts, passwords, advertising platform access, website systems, and internal user permissions.

9. Data Retention

We retain information for as long as reasonably necessary to provide LotFlare services, manage campaigns, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business needs.

Retention periods may vary depending on the type of information, account status, legal requirements, platform requirements, and operational needs.

10. Consumer Choices and Privacy Requests

Depending on where a user lives, the user may have certain privacy rights regarding personal information. These rights may include the ability to request access to personal information, request correction, request deletion, object to certain processing, or opt out of certain sharing or targeted advertising activities.

To submit a privacy request, contact us using the information listed below. We may need to verify the identity of the person making the request before responding.

11. Do Not Sell or Share Personal Information

LotFlare does not sell personal information for direct monetary payment. Some use of advertising pixels, cookies, conversion tracking, or audience tools may be considered sharing or targeted advertising under certain state privacy laws.

Users who wish to ask about opt-out choices may contact us using the information below. Users may also manage certain advertising preferences directly through Google, Meta, Facebook, Instagram, browser settings, or device privacy settings.

12. Children Privacy

LotFlare services are intended for dealerships, dealership staff, vehicle shoppers, and general website users. LotFlare is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

13. Third-Party Websites

LotFlare advertisements, inventory listings, forms, or websites may link to third-party websites or services. We are not responsible for the privacy practices, content, terms, or security of third-party websites or services.

14. Dealership Responsibilities

Dealerships using LotFlare are responsible for ensuring that their own websites, privacy policies, cookie notices, lead forms, advertising disclosures, and customer communications comply with applicable laws and platform requirements.

Dealerships are also responsible for ensuring that they have the proper rights and permissions to provide vehicle inventory, photos, pricing, dealership information, advertising account access, and customer lead information to LotFlare.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we update the policy, we may revise the effective date above. Continued use of LotFlare after changes are posted means that the updated policy applies.

16. Contact Us

If you have questions about this Privacy Policy, LotFlare privacy practices, or a privacy request, please contact us:

Direct Link Corporation / LotFlare
Email: support@carprolive.com
Website: https://carprolive.com